Fighting for Survival
As you will know, if you read this eZine a few weeks ago, I bought
a dress, a complete bargain, which I knew would be ideal for a
friend's 50th birthday party.
To my amazement, as I walked in, my friend immediately pointed out
that I was wearing a dress that I had purchased at the bargain
price of £19. 'Well, I do read those emails you send me!', he told
me, as I looked a bit startled.
The bits of the party I can remember were excellent. Fortunately we
were staying in my usual room upstairs so there was no need for too
much caution. However, I do remember quite distinctly one
conversation.
We were debating whether, given the choice, we would fly with
Virgin or British Airways. My friend was adamant that there was no
choice. It had to be Virgin. I knew he'd have a good reason.
No Apology
So let me tell you the story (apparently there are many, but this
was the one he told us this time).
They boarded the British Airways flight and took their seats.
Unlike me, my friend never watches films on a plane, but he does
like to keep a close eye on the time and the progress of the plane.
Unfortunately he couldn't get his screen to work. He called over a
hostess. She said, with not the slightest apology, 'Oh yes, that
screen hasn't been working for a while.'
That was her entire statement on the situation.
How To Apologise
He then compared this to an entertainment problem on a Virgin
flight. While the passengers were waiting for take off, there was
an announcement to tell them that there was a problem with the
entertainment equipment. Engineers were working on it, but, if they
hadn't repaired it in time to get their take off slot on the
runway, the plane would have to take off without it being fixed.
Unfortunately the engineers did not manage to repair it in time.
There was an apology and the crew explained that there would still
be films available, but everyone would have to watch the same one
at the same time.
At the end of the flight, everyone was given another apology and a
voucher for a discount on a future flight.
Fighting For Survival
What has all this got to do with 'fighting for survival'? Let me
explain. I recently heard a news headline describing British
Airways as 'fighting for survival'. It really made me think.
Now I know that it was probably the journalist who coined the
phrase 'fighting for survival' rather than someone from BA. But it
does seem to fit with some of the examples of the behaviour I have
heard about.
Does Language Affect Behaviour?
The problem is that the words we use have an impact on how we think
and that, in turn, affects how we behave.
So if we think of ourselves as 'fighting' for survival then we will
see every interaction as a battle.
When You Are Threatened
When you perceive a situation as threatening the way you think
changes. Your interpretation of events and people's behaviour
towards you is skewed in a specific direction. In these
circumstances, you often feel like fighting. The trouble is that
this is not always the most useful behaviour. Fighting your
customers, suppliers and colleagues can be counter-productive.
So why do people do it?
The Easy Way
In many instances it's so much easier. You just blame someone else
and focus on your own needs. You see others as a threat, and
resources as something that needs to be fought over. Your brain is
using up too much effort thinking about how you are feeling to put
any effort into working out more innovative ways of dealing with
the situation.
Lord of the Flies
Apparently William Golding, author of 'Lord of the Flies' was a
teacher for many years. He experimented on his pupils to see how
long it would take him to get them at each other's throats. He
thought it would take a term or so, but he was wrong.
It took just a weekend trip.
I don't know what he did, if anything, to retrieve the situation.
What About Another Approach
What do you think would happen if BA said it was 'Cooperating For
Survival'? Do you think things would be different?
It is more difficult. Cooperation is a more advanced behaviour than
fighting for everything. You have to have better social skills and
consider the needs of others as well as your own. Anyone who has
had children will know that these skills come after the development
of the ability to focus on your own needs.
There is always a risk in cooperating. I spent a long time working
on a project a while back. The other author had approached me and
suggested we do the project together. We agreed a plan and I went
off and did my part of the work.
He didn't do his and his only response when I asked him what had
happened was that he had 'other priorities'. Like BA, he offered no
apology. He did not realise the huge cost to us at Vinehouse, of my
having spent all that time completing the parts I'd agreed to.
We decided not to work with him again. However, it hasn't stopped
us from cooperating with many others in the mean time, none of whom
have behaved in this way.
Is Competition Good?
'Competition' is the business way of talking about fighting. So is
competition good? This is a thorny question. I think it is used far
too often as a supposedly 'easy' way to motivate people.
I did some work for a company that made carpets. They had sales
people each with their own territories. Some of their biggest
customers were airlines. The trouble with the airlines was that
they should really have been customers of the National Sales
Manager, but often sales people in different areas had managed to
get the contract because an office was in their territory.
This would lead to all kinds of fights and subterfuge as each sales
person tried to increase his or her sales figures to get the prize
for being the top sales person.
The waste of resources was huge, as was the loss in sales because
so much effort was spent fighting each other instead of getting
more business.
Let's look at another area. In the pharmaceutical industry
companies develop drugs that are often very similar to drugs
already available. This is done in competition with other
pharmaceutical companies. The costs of development are massive.
So we have several companies all researching into the same area in
competition with each other, duplicating effort.
Yet there are diseases where there is little money for research
because the market is not seen as big enough or there is a huge
market (in other words lots of people suffering from the condition)
but it's not seen as very profitable.
Is Cooperation Weak?
At the same party I was talking to a lady who works in a Jersey
hospital in the accounts department. She looked harassed and
exhausted. She told me she'd had a bad week at work.
It turns out that, in April, the British government terminated its
reciprocal healthcare agreement with Jersey. In the past any
British person needing healthcare in Jersey got free treatment, as
did anyone from Jersey needing treatment in the UK. Now that is no
longer the case.
Unfortunately many British holidaymakers are unaware of the
situation. To give just one example; this poor lady had been having
to get a chap with a serious kidney problem, who was almost passing
out, to sign a form before they could treat him.
The change in arrangements has caused a huge amount of extra work
for them. Clearly overall, this can't be saving money. It seems to
be a mean-spirited step backwards that will just cause problems for
people in real need at the worst possible time.
Encouraging Cooperation
I think it's worth remembering in these difficult times that many
people (at all levels) will default to a combative mind-set without
realising that it can often be damaging or at best, inefficient.
Perhaps it's time we focussed more on cooperating with and helping
others rather than fighting for survival.
To do this we need to help people overcome their fear and start
thinking about the big picture and the needs of others as well as
their own needs.